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    Michelin is one of the world’s leading tyre manufactures with a team of over 100,000 spread across 6 continents. Such global success posed a challenge to the organisation; how to maintain their high standards of performance, enhance brand image and grow market share with a team dispersed across numerous territories, backgrounds and languages.



    The answer was training. However, this presented yet another challenge; delivering learning content to such a diverse group in a way that ensured they identified with the Michelin brand, their values and their products.


    Michelin discovered their solution in 2015 when they partnered with digital learning expert, MindAtlas. MindAtlas’ bespoke development team designed and built a sophisticated Learning Management System (LMS) capable of delivering learning across any language including English, Mandarin, Malay, Thai, Vietnamese, Japanese, Korean and more at the click of a button.
    As well as the state-of-the-art LMS platform, the MindAtlas team also developed a series of custom eLearning modules around topics such as ‘Michelin’s Identity’, ‘A History of the Brand’ and an extensive range of product training.

    To maximise engagement, MindAtlas utilised a gamification learning method, with participants score for each module dictating their position on the global leader board on the LMS dashboard. A badge system and status accreditation levels were also developed, which were assigned to learners for various achievements within their learning journey. These badges were then visible on the learner’s profile.
    MindAtlas’ translation experts created content, which was seamlessly deployed across the Michelin group, enabling learners to fully connect with the Michelin message.

    The gamification aspect of the learning courses resulted in learners voluntarily completing modules multiple times to gain the highest score and achieve top leaderboard ranking.
    This method reinforced learning and resulted in exceptional levels of engagement and, most importantly, application of learnt principles – upholding Michelin’s high standards of performance and assisting the brand to continue its global success.